Angie Mai Creations
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ANJEE MAI CREATIONS
Anjee Mai started as an artistic ambition to create characters from molded materials that could represent a certain duality in life. These adorable monsters had their own character and style. That is, they were unique. Anjee Mai had a dream of building an arts enterprise in her community using this character theme. So she consulted with Augabout Consulting, who helped her rebrand the vision to create a theme that would launch her brilliant idea.
The Challenge
Prior to working with Augabout Consulting Anjee Mai’s brand didn’t represent what she did or planned to do in the future in the big picture sense. She wanted to rebrand her “look and feel” to better reflect her skills and capabilities using this theme of monster characters she created but also incorporating into the larger vision of a chic Uptown Minneapolis arts boutique. The logo had to go because it limited the scope again to just the monsters. Anjee Mai Creations wanted to appeal to a broader base of markets and change the brand positioning to up an upscale art boutique model.
What We Did
Augabout Consulting provided a new brand logo that was more appealing visually and represented the idea in its entire scope with minimalist concepts in graphic design. A style guide was also presented for company use and standardization to keep everything consistent in future marketing and branding activities and general business use. We also provided a series of symbols and icons to represent each market.
On the more intensive side, Augabout Consulting supplied Anjee Mai with a new and improved website and a new video.
What We Achieved