Heart Cards International
BACK TO ALL WORK
HEART CARDS INTERNATIONAL
Floyd is a Minnesota businessman who had a vision. This divine awakening led him to an idea to help bring people closer to family and meaning, to healing and to faith. He needed a way to pitch the idea, grow it and develop a concrete marketing strategy for the purposes of both.
The Challenge
Floyd wanted to create a video that represented and exhibited his product, one that had more meaning than just another set of playing cards. By using our proven step by step process, we collaborated to craft an idea and message combination that drove home the main selling points and intrinsic values that he could develop into a video commercial.
What We Did: product video commercial and social media plan
Floyd consulted with Augabout Consulting to discuss the elements of social media that could plant a seed to organically grow Heart Cards International. We helped develop a monthly social media plan. We also helped produce an important video commercial for the product to be used across various digital media.
What We Achieved
The voiceover for the video was done in the Church Cathedral by the local Minnesota pastor. Augabout Consulting was able to find the “sweet spot” in the room for the best acoustics to complement the overall theme.
Family was the main message and it was key to deliver this in the pitch to customers. So he first did screen shots and screen tests before bringing in the actors. It was flawlessly executed on the day of filming. Floyd knew exactly how it was going it play out and look. Using the creative brief and storyboard for pre planning made this a successful video, delivering to Floyd, exactly what he wanted.