Riverside Sand & Gravel
BACK TO ALL WORK
RIVERSIDE SAND & GRAVEL
A Gravel Pit in the Minnesota River Valley
Riverside Sand and Gravel, based in the Rochester, MN area, is a small business that does majorly big work. Their services provide Southern Minnesota with a premium sand and gravel pit used by construction crews and companies that need fill for their projects. The sand and gravel pit is used by the top construction services in the area.
Augabout Consulting helped this sand and gravel pit with their brand and style as a company. Check out how AA Marketing took a small business in the construction and building services niche to the next level with brand marketing and digital media services that helped shape their future.
The Challenge
Riverside Sand and Gravel in Rochester approached Augabout Consulting with an idea to brand and create awareness and identity for their business in Minnesota. Their digital marketing efforts were falling flat, so they decided to work with our digital marketing and branding agency to jump start their brand. We worked within the scope of their own ideas, incorporating the proper colors, images, typography and other visual and contextual elements to ensure their brand guidelines were both “concrete” (pardon the pun) and effective upon delivery of the message.
What We Did: New Logo and Brand Guidelines
In order to achieve the best brand and marketing results as your company grows, you need what’s called a custom style guide that provides all of your brand’s guidelines for company colors, logos, typography, etc. This is exactly what we did for Riverside. Now their look and feel will be consistent across all channels. The visual connection used to tie these ideas together were the representation of “valley” and “riverside”. With that in mind, we also developed a new custom logo.
What We Achieved
After a thorough brand audit and style guide creation, we were able to incorporate the logo and style information into a newly built website for Riverside Sand and Gravel. The website is beautiful and responsive. It is created from the “ground up” (again, we couldn’t resist the puns) with a custom site for mobile users that are surfing the web and looking for information with their tablet or smartphone device.